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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters, Second Edition
Requirements: PDF Reader
Overview: In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.
Download Instructions:
http://rapidshare.com/files/18448320/Ap ... L.rar.html
Mirror:
http://ifile.it/tnjcb6/_2006-09__159059 ... on-bbl.rar
http://www.megaupload.com/?d=E4TWLY2Q
Requirements: PDF Reader
Overview: In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters, Second Edition is National Lampoon meets Peter Drucker. It's a funny and well-written business book that takes a look at some of the most influential marketing and business philosophies of the last twenty years. Through the dark glass of hindsight, it provides an educational and entertaining look at why these philosophies didn't work for many of the country's largest and best-known high-tech companies.
Download Instructions:
http://rapidshare.com/files/18448320/Ap ... L.rar.html
Mirror:
http://ifile.it/tnjcb6/_2006-09__159059 ... on-bbl.rar
http://www.megaupload.com/?d=E4TWLY2Q
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#69716
by lifehacker
Moved the overview up so that its starts on the same line as the actual word "overview:". 5 WRZ$ reward.
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